Google latest new tool – Google Insights

Google just release a new tool, which I thought was amazing which I just got to share with you.

Known as the Goggle Insights for Search, it is geared mostly towards advertisers but interesting to anyone into trends and of particular interest to people doing Internet Marketing.

Google Insights allows to you chart a search term popularity across web and the world which is cool in itself.

I did a quick search for “Identity Theft” and who knew there are almost twice as many people in Jamaica who is interested in Identity Theft as those in United States.

Well, there is a story behind it, and I am sure with a bit more investigation, you will know why too.

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Information Marketing is so Easy I almost Feel Bad

There are so many different ways to generate good money on the Web. I’ve tried a number of different approaches and created a wide range of results…

There are things that didn’t work at all for me, and other things that just went through the roof.

Quality Private Label Rights Products

The key is in finding a business model that works for you. We’re all different, and it makes sense to think that each of us has our own set of skills and possible skills which we can use when we build any sort of business or venture.

And of course when you’re just getting started you might not even know what you’re good at yet so it’s really a matter of jumping in there and trying a few different things.

I’d like to share some info with you today about one of my absolute favorite markets; the digital PLR industry.

PLR – or private label rights marketing is nothing new.

In fact for the past 50 years vitamin companies, canned food producers, and many other offline operations have worked with smaller organizations to build some gigantic win-win PLR promotions.

If you’ve ever gone to the grocery store and bought the “store brand” variety of your favorite cereal to save a few bucks then you have supported a good PLR campaign.

Of course your grocery store doesn’t have their own Frosted Flakes factory, so they buy the rights from Kellogs to sell a generic version of this great cereal at a reduced price and under a new logo.

And I promise your grocery store is making a total killing with this strategy! They spend no time or money on production; all they have to do is plug right into an existing, in-demand product, put their name on it, and rake in piles of currency for minimal effort.

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Outrageous Marketing is not so Outrageous

Do you know you are bombarded with an average 3700 advertising message very hour?

Baloney?

Surely you don’t think head of GE thought the refrigerator door looks too plain and thought to jazz it up with the awe-inspiring GE logo and hey isn’t it a coincidence that the logo is perfectly viewable at eye-level?

Outrageous Direct Marketing

And do you know Pentene is created specifically to help remove buildup while leaving hair with shine. Yes, it is true because it says right there while I am taking a shower this morning.

But the point is, with so many advertising messages, people are bored, overwhelmed, and just generally want to be amused. Which brings me to the next message…

Outrageous is not so Outrageous if customer gets the message.

Couple of months back, Jan Drake, an insurance agent from Bethpage, NY sent a direct mail to her customers stuffed in a baby bottle.

It cost her $176 dollars to mail the bottles to 46 leads and it gained a whopping $24,000 of ROI (Return on Investment).

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Money-Back Guarantees Are Not A Guaranteed Loss!

Offering a money-back guarantee is a good way to increase sales, because this gives your potential customers the comfort of knowing they can just get their money back if they don’t like your product.

And the good news is less than 2% of your buyers are likely to go through the trouble of asking for a refund, even if they hate what you sold them!

Of this 2%, the sad truth is about half of refunders will ask for money back not out of a lack of satisfaction, but because they couldn’t afford your product in the first place.

But just because a customer asks for a refund, there’s NO reason you can’t make one last effort to retain the sale.

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Why Web Marketing

The Web is not a magic money bag. Well in some ways it sort of is to be honest but not for everybody.

Here’s what I mean:

Business Opportunities in Web Marketing

I love working online. I love building sites, creating products, driving traffic, building lists, seeing payment notifications in my inbox… I love it!

But it’s not for everybody.

I have friends who love gardening. They run landscaping companies that build big stone walls, install huge sweeping gardens on large banks, add waterfalls patio setting, and more.

They love it and they make a killing doing it.

I think gardening is nice… I enjoy the way plants look and smell, and I can even identify a few specimens, but I really don’t want to work with a speade and a saw for any length of time.

But I don’t know a lot about what makes a good garden “work”. In fact I don’t even own any gardening tools.

I would go broke as a pro gardener, because I don’t have the knowledge or the tools to do this sort of work.

So despite the fact that my friends make big money selling gardens I’m not interested in changing careers – I’ll just stick to what I do and make big money doing it.

Despite what infomercials tell us making a living with digital products and Websites is NOT for everybody.

And that’s totally ok.

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There Is ZERO Cost For Good Education

I believe strongly in continual education and improvement, but often when I recommend a good book or audio I hear “Well I can’t afford that”.

Look, of course good content usually costs money!

But the truth is, although you technically spend some cash to get the product, there is no real cost involved.

You might think I’m saying this because, after all, you can apply what you learn down the road and get your money back plus more.

Well that’s true but I’m making a much more dramatic point with this post. I’m saying there is literally no cost to buying a great audio CD, marketing book, etc. because the money will come instantly back to you

Here’s an interesting experiment for you.

Close your eyes and tell yourself that you will go to Amazon.com or your favorite book store and buy that book or audio you really want to help you improve your business or become a better person, and that the money you spend will come right back to you.

Do whatever you need to do to really, totally believe this will happen.

Then go buy the product with absolute faith that you’ll get the money right back.

I do this all the time and it works every time. Some people call this the law of attraction – in truth it doesn’t matter what you call it I’d just like you to experience it.

But I’ll warn you – if you’re the kind of negative person who always wants to believe things aren’t going your way, or that somehow the world is out to get you, it might be a good idea for you to explore a good attitude adjustment before you try this.

If you are thinking “I’ll bet it won’t work, then I can yell at Woei Yu for making me spend my money” then you’re right… it won’t work!

You have to really believe for this to work. And the cool thing is buying “free” books is only one application of this technique. Give this one some serious thought.

Entreprenuers – Are you in a Prison?

“People build their own prisons, incarcerate themselves in them, and make the environments every bit as bleak, stark, depressing and debilitating as the actual penitentiary I visited …. These peoples’ private prisons’ block walls are constructed of complaints and resentments, the mortar from excuses, the bars forged from pessimism and procrastination.”

From Dan Kennedy.

I only have heard from Dan Kennedy less than a year ago. This is just one of the many lessons I have learned from him. And he is right. Thomas Kuhn says in the infamous book “The Structure of Scientific Resolution”

“Almost every major scientific endeavor is first a break with tradition and old ways of thinking and old paradigms.”

So that said, let’s task ourselves from breaking with our tradition of pessimism and procrastination and have an attitude of …

“I Will” instead of “I Can’t” “Do it Now” instead of “Maybe Tomorrow” “Gratitude” instead of “Resentment” “Invention” instead of “Acceptance”

PS: If you haven’t heard of Dan Kennedy, this is what he thinks of himself …

“provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.”

And he is right!!!