Why Web Marketing

Posted by WY on July 31, 2008

The Web is not a magic money bag. Well in some ways it sort of is to be honest but not for everybody.

Here’s what I mean:

I love working online. I love building sites, creating products, driving traffic, building lists, seeing payment notifications in my inbox… I love it!

But it’s not for everybody.

I have friends who love gardening. They run landscaping companies that build big stone walls, install huge sweeping gardens on large banks, add waterfalls patio setting, and more.

They love it and they make a killing doing it.

I think gardening is nice… I enjoy the way plants look and smell, and I can even identify a few specimens, but I really don’t want to work with a speade and a saw for any length of time.

But I don’t know a lot about what makes a good garden “work”. In fact I don’t even own any gardening tools.

I would go broke as a pro gardener, because I don’t have the knowledge or the tools to do this sort of work.

So despite the fact that my friends make big money selling gardens I’m not interested in changing careers – I’ll just stick to what I do and make big money doing it.

Despite what infomercials tell us making a living with digital products and Websites is NOT for everybody.

And that’s totally ok.

I often receive emails from people, or see posts on forum boards that read something like this:

“I’m new to this Internet stuff. I don’t really like the Internet, plus I don’t own a computer. How can I start making some money?”

or…

“I have an old computer but I have no idea how to use it and I can’t afford an Internet connection. How can I start making some money?”

I’ll bet you have seen this stuff posted on the forums as well. It’s mind blowing when you think about it.

Why would these people even consider working with the Web in the first place?

The answer, I believe, is the infomercial mentality. We often see these bogus commercial spots about “working from home and making big money” and people still buy into the notion that anybody can now jump online and start making cash.

In 2008 the fantasy of the Internet gold rush revolution is still in full swing. It’s a good thing in a way. I’m glad people are so willing to dream.

But it can also be a bad thing. This is why there are tens of thousands of people in the “Internet marketing” niche who sit at their computer for 8 hours a day and don’t make squat.

I feel badly for those people because there is probably an entrepreneurial venture that would fit them like a glove if they would log off the Web and go find it.

I think it’s very important to be honest with ourselves and seek ventures that we really like, even love. If Web marketing doesn’t fit or feel right, dump it and find something else.

And if you feel the desire to work online deep in your bones but still aren’t making any money seek and attract the knowledge that will set you free and allow you to turn your sweat and tears into some real cash flow.