Archive for the ‘Marketing’ Category
Oct
17
Posted by WY on
October 17, 2009
You have a website and can’t figure out why it’s not showing up at the top of Google’s search rankings. You go to Google.com for some guidance but get lost trying to find answers.
Certainly, achieving visibility in Google’s search rankings can be a mystery.
But there is no reason why you can’t help google get your site found.
Google Sitemaps (www.google.com/webmasters/) is a program that gives you the chance to let Google know about your website.
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Sep
20
Posted by WY on
September 20, 2009
Imagine a Professional Looking Signature that gives your sales letters, emails or any other correspondence a Unique, Special Touch.
I haven’t done the test myself but people I respected in the online marketing industry have experimented using sales letter with regular font vs signature font.
They found an astounding increase in SALES Conversion just because they use signature font instead of regular font.
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Aug
29
Posted by WY on
August 29, 2009
Yes, traffic is the single most important aspect of a successful online based business. Each and every article you find about making your online business successful will more than likely include the importance of generating traffic.
But one thing that everyone but the experts ignores is …
Targeted Traffic
Don’t waste your time trying to get everyone to visit your website.
Sit down and figure out who your targeted audience is and make sure that every action you take is focused on them.
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Aug
27
Posted by WY on
August 27, 2009
No kidding really!
Google’s latest offering allows you to create a website that is hosted at Google for free.
Of course, there are the usual “let us make your life easier” Google features like:
- Single-click page creation
- No HTML required
- Customizable look and feel
- Cool widgets like latest announcement plug-ins …etc
- And of course it’s free !!!
Check out what I created for eBusinessToGo.com in less than 30 minutes at the right.
https://sites.google.com/site/ebusinesstogo/
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Aug
16
Posted by WY on
August 16, 2009
There are so many different ways to generate good money on the Web. I’ve tried a number of different approaches and created a wide range of results…
There are things that didn’t work at all for me, and other things that just went through the roof.
Quality Private Label Rights Products
The key is in finding a business model that works for you. We’re all different, and it makes sense to think that each of us has our own set of skills and possible skills which we can use when we build any sort of business or venture.
And of course when you’re just getting started you might not even know what you’re good at yet so it’s really a matter of jumping in there and trying a few different things.
I’d like to share some info with you today about one of my absolute favorite markets; the digital PLR industry.
PLR – or private label rights marketing is nothing new.
In fact for the past 50 years vitamin companies, canned food producers, and many other offline operations have worked with smaller organizations to build some gigantic win-win PLR promotions.
If you’ve ever gone to the grocery store and bought the “store brand” variety of your favorite cereal to save a few bucks then you have supported a good PLR campaign.
Of course your grocery store doesn’t have their own Frosted Flakes factory, so they buy the rights from Kellogs to sell a generic version of this great cereal at a reduced price and under a new logo.
And I promise your grocery store is making a total killing with this strategy! They spend no time or money on production; all they have to do is plug right into an existing, in-demand product, put their name on it, and rake in piles of currency for minimal effort.
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Aug
14
Posted by WY on
August 14, 2009
Do you know you are bombarded with an average 3700 advertising message very hour?
Baloney?
Surely you don’t think head of GE thought the refrigerator door looks too plain and thought to jazz it up with the awe-inspiring GE logo and hey isn’t it a coincidence that the logo is perfectly viewable at eye-level?
Outrageous Direct Marketing
And do you know Pentene is created specifically to help remove buildup while leaving hair with shine. Yes, it is true because it says right there while I am taking a shower this morning.
But the point is, with so many advertising messages, people are bored, overwhelmed, and just generally want to be amused. Which brings me to the next message…
Outrageous is not so Outrageous if customer gets the message.
Couple of months back, Jan Drake, an insurance agent from Bethpage, NY sent a direct mail to her customers stuffed in a baby bottle.
It cost her $176 dollars to mail the bottles to 46 leads and it gained a whopping $24,000 of ROI (Return on Investment).
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Aug
05
Posted by WY on
August 5, 2009
Offering a money-back guarantee is a good way to increase sales, because this gives your potential customers the comfort of knowing they can just get their money back if they don’t like your product.
And the good news is less than 2% of your buyers are likely to go through the trouble of asking for a refund, even if they hate what you sold them!
Of this 2%, the sad truth is about half of refunders will ask for money back not out of a lack of satisfaction, but because they couldn’t afford your product in the first place.
But just because a customer asks for a refund, there’s NO reason you can’t make one last effort to retain the sale.
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Jul
31
Posted by WY on
July 31, 2008
The Web is not a magic money bag. Well in some ways it sort of is to be honest but not for everybody.
Here’s what I mean:
Business Opportunities in Web Marketing
I love working online. I love building sites, creating products, driving traffic, building lists, seeing payment notifications in my inbox… I love it!
But it’s not for everybody.
I have friends who love gardening. They run landscaping companies that build big stone walls, install huge sweeping gardens on large banks, add waterfalls patio setting, and more.
They love it and they make a killing doing it.
I think gardening is nice… I enjoy the way plants look and smell, and I can even identify a few specimens, but I really don’t want to work with a speade and a saw for any length of time.
But I don’t know a lot about what makes a good garden “work”. In fact I don’t even own any gardening tools.
I would go broke as a pro gardener, because I don’t have the knowledge or the tools to do this sort of work.
So despite the fact that my friends make big money selling gardens I’m not interested in changing careers – I’ll just stick to what I do and make big money doing it.
Despite what infomercials tell us making a living with digital products and Websites is NOT for everybody.
And that’s totally ok.
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