Why Web Marketing

Posted by WY on July 31, 2008

The Web is not a magic money bag. Well in some ways it sort of is to be honest but not for everybody.

Here’s what I mean:

I love working online. I love building sites, creating products, driving traffic, building lists, seeing payment notifications in my inbox… I love it!

But it’s not for everybody.

I have friends who love gardening. They run landscaping companies that build big stone walls, install huge sweeping gardens on large banks, add waterfalls patio setting, and more.

They love it and they make a killing doing it.

I think gardening is nice… I enjoy the way plants look and smell, and I can even identify a few specimens, but I really don’t want to work with a speade and a saw for any length of time.

But I don’t know a lot about what makes a good garden “work”. In fact I don’t even own any gardening tools.

I would go broke as a pro gardener, because I don’t have the knowledge or the tools to do this sort of work.

So despite the fact that my friends make big money selling gardens I’m not interested in changing careers – I’ll just stick to what I do and make big money doing it.

Despite what infomercials tell us making a living with digital products and Websites is NOT for everybody.

And that’s totally ok.

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There Is ZERO Cost For Good Education

Posted by WY on July 25, 2008

I believe strongly in continual education and improvement, but often when I recommend a good book or audio I hear “Well I can’t afford that”.

Look, of course good content usually costs money!

But the truth is, although you technically spend some cash to get the product, there is no real cost involved.

You might think I’m saying this because, after all, you can apply what you learn down the road and get your money back plus more.

Well that’s true but I’m making a much more dramatic point with this post. I’m saying there is literally no cost to buying a great audio CD, marketing book, etc. because the money will come instantly back to you

Here’s an interesting experiment for you.

Close your eyes and tell yourself that you will go to Amazon.com or your favorite book store and buy that book or audio you really want to help you improve your business or become a better person, and that the money you spend will come right back to you.

Do whatever you need to do to really, totally believe this will happen.

Then go buy the product with absolute faith that you’ll get the money right back.

I do this all the time and it works every time. Some people call this the law of attraction – in truth it doesn’t matter what you call it I’d just like you to experience it.

But I’ll warn you – if you’re the kind of negative person who always wants to believe things aren’t going your way, or that somehow the world is out to get you, it might be a good idea for you to explore a good attitude adjustment before you try this.

If you are thinking “I’ll bet it won’t work, then I can yell at Woei Yu for making me spend my money” then you’re right… it won’t work!

You have to really believe for this to work. And the cool thing is buying “free” books is only one application of this technique. Give this one some serious thought.

Entreprenuers – Are you in a Prison?

Posted by WY on July 20, 2008

“People build their own prisons, incarcerate themselves in them, and make the environments every bit as bleak, stark, depressing and debilitating as the actual penitentiary I visited …. These peoples’ private prisons’ block walls are constructed of complaints and resentments, the mortar from excuses, the bars forged from pessimism and procrastination.”

From Dan Kennedy.

I only have heard from Dan Kennedy less than a year ago. This is just one of the many lessons I have learned from him. And he is right. Thomas Kuhn says in the infamous book “The Structure of Scientific Resolution”

“Almost every major scientific endeavor is first a break with tradition and old ways of thinking and old paradigms.”

So that said, let’s task ourselves from breaking with our tradition of pessimism and procrastination and have an attitude of …

“I Will” instead of “I Can’t” “Do it Now” instead of “Maybe Tomorrow” “Gratitude” instead of “Resentment” “Invention” instead of “Acceptance”

PS: If you haven’t heard of Dan Kennedy, this is what he thinks of himself …

“provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.”

And he is right!!!